O’Be Cocktails, a high-end ready-to-drink cocktail company, has ceased operations after more than five years of attempting to deliver bar-quality beverages to Indian homes. The company raised funds and scaled up across several states but didn’t manage in a price-conscious market, in addition to withstanding strong competition. The founder, Nitesh Prakash, revealed that the world of alcoholic beverages was not where they envisioned it to be, so closure became unavoidable.