P-Tal (Punjab Thathera Art Legacy), a kitchenware brand founded by Aditya Agrawal, Kirti Goel, and Gaurav Garg; sells handcrafted copper, brass, and bronze items. The products start from Rs. 1,500 and are sold as cooking utensis, tableware, dinnerware, and everyday items. The startup was established by a student initiative at Sri Ram College of Commerce by the founders. At P-Tal, the brand blends heritage, health, and design to build India’s first truly global heritage and lifestyle brand.
The brand has turned into a fast-scaling premium lifestyle brand. Partnering with 100+ artisan families based in Jandiala Guru, Amritsar, and Jagadhri, Haryana raising their monthly income from a small amount of Rs. 2,000 to a substantial amount of Rs. 60,000 while sustaining an age-old legacy. The company’s export to US, UK, Europe, and Middle East account for over 55% of the total revenue.
The company aims to expand the brand internationally so much so that it can contribute to 75% of the total revenue. The investments will be directed towards product innovation, technology-led supply chain efficiencies, and empowering artisan communities in India. Aditya Agrawal, co-founder says about the investment, “This fundraise is not just capital; it means something deeper for us. It’s a partnership with visionary investors, who believe as deeply as we do in the revival of beauty and the benefits of traditional metals like brass, copper and bronze and their place in the global homes and kitchens. We stand at the intersection of timeless heritage and modern utility, and this partnership fuels our mission to take P•TAL from the homes of India’s artisans to households across the world”.
A couple years back, P.Tal raised about $550,000 led by Titan Capital bringing the company’s total fundraising close to $3.6 million. This new round comes at a time when the premium kitchenware segment is gaining the attention of venture capital firms. Positioned at the intersection of wellness, sustainability, and conscious luxury, the startup is primed to tap into a $1 billion premium kitchenware market in India and a $10 billion-plus global opportunity.
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