OutZidr is a Bengaluru-based fashion startup which was founded by Nirmal Jain, Mani Kant Mani, and Justin Mario in 2024. They were the people who had experience with brands like Max Fashion and STYLI. OutZidr is a brand that has tailored its products according to Gen Z. They have a very clear aim and are working towards it, making it a one-stop destination for girls in western wear.
Fashion That Speaks Gen Z
OutZidr is a brand which focuses on Gen Z girls, within the age of 18-28. The clothes are designed according to their preference and style in fashion. The brand operates through its own platform and is also available on Ajio, Nykaa Fashion, and Myntra. Its availability on different platforms helps it reach more customers. They are also trying to follow the trendy things and become popular among girls, which would help them have repeat customers.
From Zero to Fashion Hero
It has been just 5 months since OutZidr got launched, and since then, it has come up with over 8000 styles and has served more than 1,25,000 customers. Also, they aim to reach the target of ₹100 Crore by the end of the year 2025. It has raised ₹27 Crore ($3.1 million) in a pre-series funding round, led by RTP Global, which was continued by participation from Stellaris Venture Partners. Also, their recent funding took place on August 7, 2025, which brought in more money, making their total approximately $6.6 million.
Making the Most of the Investment
They have made a full strategy on how they want to use the money in order to make their brand more familiar to customers.
- They have decided to launch their first-ever offline store by March 2026.
- They also want to invest their money to expand the design, operations, and technology teams.
- They also want to build a rapid delivery structure for their brand.
The offline store will definitely prove to be an important step as it will signify a blend of online and offline that is virtual and physical, combining both experiences and will help OutZidr to connect deeply with customers.
Business Model: Test and Scale
OutZidr uses the test and scale method in order to evaluate the preferences of their customers. This is a method where they produce something in a small quantity at affordable prices to evaluate their demand. This strategy helps the brand to be prepared for new fashion trends and avoid the risk of having too much of unsold stock. This helps the brand to remain relevant in the market and meet the expectations of the people.
Fashion Face-Off
There is a huge competition in the field of fashion. The one with trendy and lower prices wins in the end, so it’s a never-ending race. As OutZidr is a Genz-focused brand, it has to compete with the established brands like Newme, Urbanic, Zudio, KNOT, and other brands that focus on western clothing. Despite having competition with huge brands, Outzidr has not failed to leave its mark in the industry.
